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Top News of The Week Sunday, 22'nd December
National & International campaigns bag top honours at IPRCCA 2019

Dr Pragnya Ram from Aditya Birla Group conferred with Lifetime Achievement Award at the 10th edition of the India PR and Corporate...

BYJU'S spends Rs 450 cr on advertising in FY19, up 239% from last year

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Paytm Payments Bank increases advertising & marketing spends five-fold in FY19

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

Swiggy spends Rs 778 crore on advertising & marketing in FY19

This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore

Ranbir Kapoor & Alia Bhatt ask TikTok users to ‘smile’ for Lay’s #SmileDekeDekho

The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India

 
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exchange4media unveils list of India's Top Corporate Communication Professionals

The list features the names of Top 50 PR Professionals and 50 Corporate Communication Professionals

exchange4media unveils ‘PR & Corporate Communications 40 Under 40’ list

This is e4m’s first initiative to recognize and felicitate achievers of the communication industry who are aged 40 and under

Paytm Payments Bank increases advertising & marketing spends five-fold in FY19

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

OTT service Viu to shut down India operations

According to reports, the decision was announced today at the company's Mumbai office

Book Launch: Sudhir Sitapati's 'The CEO Factory' decodes HUL's business success

Former HUL Chairman, Padma Vibhushan Ashok Ganguly, and HUL Chairman Sanjiv Mehta attend the launch of the book in which Sitapati...

 
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