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Top News of The Week Sunday, 15'th December
Ranbir Kapoor & Alia Bhatt ask TikTok users to ‘smile’ for Lay’s #SmileDekeDekho

The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India

Pepsi to raise its fizz factor with Salman’s swag

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

RSH Global to spend Rs 250 crore on advertising for JOY Personal Care

The company aims to double its turnover to Rs 1,000 crore by 2022-23

A tribute to the First Lady of Indian Advertising - Tara Sinha

The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations...

We need to create a scientific, robust, transparent TV measurement system: Uday Shankar

Uday Shankar, President, The Walt Disney Company APAC & Chairman of Star and Disney India, spoke about Hotstar's consumption trend...

 
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Ad with errors: An expensive mistake for Uber India?

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Star Sports launches Election se Selection ahead of VIVO IPL Auction 2020

Election se Selection is an online contest for VIVO IPL fans that allows them to vote about the VIVO IPL Auction. The voting began...

K Madhavan named new Country Manager of Disney and Star India

The move comes after Sanjay Gupta stepped down from the top spot

Publicis Groupe appoints Anupriya Acharya as Chief Executive Officer, South Asia

Acharya started her career at Ogilvy in 1994 and worked at a number of agencies before joining Publicis Groupe in 2013 as CEO of Z...

Saurabh Varma, former Publicis Communications CEO, South Asia, to set up own agency

Varma’s venture will specialise not just in creative but also in the technology & experiences space

 
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