The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms
Experts say any promise of value-added services on apps is a good marketing strategy
Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into...
The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands
Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen...
Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market
Bajaj was associated with Economic Times for over eight years
The new positioning recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nati...
The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency
Bawankule moves from Google Cloud India where he holds the post of Country Director
