Doughty, CEO & Founder at MarTech Alliance, explains how the 4Ps of marketing technology can help drive business goals
Ted Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equ...
Industry experts say TRAI’s recent observations on tariff-related matters could force least popular channels to shut shop
Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.
As Netflix unveiled ‘Sacred Games 2’ last week, netizens showed their creative side with hilarious memes
The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pa...
The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio...
The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement
