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Top News of The Week Sunday, 18'th August
Sunfeast rolls out ‘new meetha’ campaign with Alia Bhatt

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pri...

Will Jio First Day First Show pose a threat to movie theatres?

What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?

Digital news makes a mark in IRS 2019 Q2 report

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in v...

What does Reliance JioFiber mean for DTH, cable operators and OTT sector?

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to...

India cornerstone to Publicis’ global growth plan

As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO...

 
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iTV Network gives additional charge to Varun Kohli

In addition to his existing role, he will be handling The Sunday Guardian, India’s finest English newspaper and Aaj Samaj.

Is personalisation an effective advertising strategy?

Ad industry experts share insights on the importance of personalisation in ad campaigns

Despite floods, Kerala OOH industry hopeful of good festive season

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, whic...

India Cements addresses depleting groundwater issue with ‘Coromandel Cares’ campaign

As part of the initiative, the company will reach out to individuals building independent homes and provide them seed balls for gr...

Madison World ropes in Arti Singh as Vice President, Madison Retail Paradigm

Singh was heading Dentsu’s retail division before joining Madison

 
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