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Top News of The Week Sunday, 11'th August
Bonding with son over Netflix makes Anshuman Goenka’s weekends special

ChillOut: The Marketing Head of Bacardi India loves to relax on a beach

WPP to set up dedicated division for PepsiCo

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive...

Media ACE Awards: GroupM bags Network of the Year award, dentsu X is Agency of the Year 

Ashish Bhasin honoured with Network Head of the Year title; Divya Karani, dentsu X CEO, is Agency Head of the Year & Shamsuddin Ja...

I want to focus on big local partners in OMG's APAC markets: Tony Harradine

Harradine, CEO of Omnicom Media Group, APAC, talks of reducing over-dependence on global client relationships, building capability...

How brands are taking trending moments to create long-term impact

Be it launch of Chandrayaan 2, Hima Das winning golds or Rahul Bose’s banana row, brands have leveraged every opportunity to assoc...

 
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OnePlus' Robert Downey Jr caught using Huawei: How do brands salvage such a faux pas?

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tri...

Disney-Star merged entity calls for media pitch

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

TRAI moves SC against TDSAT order on landing page

The matter is scheduled to come up for hearing today

Madison revises 2019 forecast due to drop in TV adex

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it dow...

WPP to set up dedicated division for PepsiCo

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive...

 
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