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Friday, 30'th August
BW Summit: Brands with purpose grow faster: Sanjiv Mehta

In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for...

 
BW Summit: Today, it’s about constantly evolving customer experiences: CVL Srinivas

CVL Srinivas, Country Manager, WPP, in his leadership chat at the BW Businessworld Marketing Whitebook Summit, decoded the drivers...

 
BW Summit: Being hyper local effective in building products: Venkatesh Adavi

Adavi, Vice President, Strategy, Dailyhunt, on creating personalised, purposeful and high-performing products, at scale

 
BW Summit: Rural population consuming more digital content than urban: Prasun Basu

At the Businessworld Marketing Whitebook Summit, Prasun Basu, President, South Asia, Nielsen, spoke about the 'State Of Union'

 
BW Summit: To have long term growth, brands must have purpose: Preeti Reddy

At the BW Marketing Whitebook Summit, Preeti Reddy, CEO, South Asia, Kantar highlighted five important mind markers that define a...

 
BW Summit: India will be setting global standards, not following them: Shaukat Shamim

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spok...

 
BW Summit: Industry heads debate on the need for personalisation in marketing

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legra...

 
BW Summit: How content plays a key role in connecting with consumers

The ‘Out of the Box’ session was chaired by Prasanth Kumar, CEO, GroupM South Asia. The panellists were Ashwini Iyer Tiwari, Gaura...

 
OTHER HEADLINES
BW Summit: The role of a CMO in the changing dynamics of the market

At the 15th edition of BW Marketing Whitebook Summit, an esteemed panel of experts discussed the topic 'Bang for the Buck - The Pe...

How brands are leveraging sports leagues like KPL for regional reach

We spoke to experts on how marketers are targeting hyper-local areas through their native cricket heroes and local celebrities

‘The trick is to stay ahead of the curve. Think different, think innovatively’

Guest Column: Sandiip Kapur, Founder & Managing Director of Promodome Communications, on how to sustain business in times of the r...

 
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