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Tuesday, 24'th September
Corporate tax cut gives digital advertising industry hopes of better times ahead

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher...

 
Ad industry experts to talk about unlocking next growth opportunity at e4m Conclave today

Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Naw...

 
Brands should be brave, bold and continuously experiment: Bianca Best, MediaCom

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in...

 
Ad rates for Bigg Boss are higher than any other Colors reality show: Nina Elavia Jaipuria

The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following...

 
How Swiggy tapped the rhythm of Instagram Music

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Li...

 
OTHER HEADLINES
How brands celebrated 25 years of F.R.I.E.N.D.S

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Ad volume on TV down 13% in June-July 2019 compared to April-May: TAM AdEx

However, Print has seen only 0.4% drop in ad space for the same period

What's the Brief? Sudhir Nair, 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed o...

 
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