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Monday, 21'st October
Festive discount: How much will it cost broadcasters?

Industry experts say the impact of the move will reflect in the next quarter result of the channels already suffering from loss in...

 
Digital in India means Mobile: Siddharth Banerjee, Facebook India

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile vi...

 
SonyLIV to undergo revamp?

The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish...

 
Ahmedabad, Indore, Chandigarh, Pune are emerging markets in OOH: Haresh Nayak, Posterscope

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while resorting to O...

 
BARC Week 41: Amazon sees 73% drop in ad insertions post festive sales

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

 
OTHER HEADLINES
How can brands leverage from influencers and content creators?

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

‘With #EduTok, TikTok is now a platform for creative expression & empowerment’

The programme is aimed at supporting first-time internet users by giving them access to education content created by TikTok, said...

TAM AdEx: Travel & Tourism ads on radio saw 139% rise during Ganesh Chaturthi this year

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio ad...

 
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