Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisat...
Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing an...
The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'
While Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP
The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement
The Chief Marketing Officer talks to exchange4media about their growth plan and explains how Tata Sky is gradually becoming a soug...
Vishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products...
As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwa...
Oberoi has strategised several experiential campaigns for RC&M since he took over as CEO in 2000
Paytm.com continues to be the top brand to advertise in the services sector in the first half of both 2018 and 2019
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