The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19
While the TV industry dealt with the economic slowdown, New Tariff Order and the row over Landing Page, the year ahead is expected...
FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth...
According to an official statement, Star Bharat said that the next format of the show will not require a presenter and therefore S...
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts
Sameer Tobaccowala, CEO, Shobiz to continue overseeing the business along with Vishnu Mohan, Chairman & CEO, Havas Group India & S...
Guest Column: Karthik Nagarajan, Chief Content Officer for Wavemaker & host of The Filter Koffee Podcast, decodes the growth of th...
Rohan Vyavaharkar, Director, Marketing and Communication Omidyar Network India and BIG FM’s Neelesh Misra discuss their new show t...
The CMO speaks about Zoomcar’s organic growth, technological innovations and commitment towards the environment
Following a multi-agency pitch, Magiccircle is entrusted with the creative duties for the brands under Brilloca’s aegis
S. Subramanian, Managing Director, Preethi Kitchen Appliances Pvt Ltd, tells us how product innovations based on consumer insights...
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