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Wednesday, 18'th December
Paytm Payments Bank increases advertising & marketing spends five-fold in FY19

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

 
Pidilite seeks a ‘Fevicol Ka Jod’ with the 'aam aadmi'

With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the officia...

 
How OTT turned to OOH in 2019 to woo audience on the move

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

 
Publicis India wins BIBA’s creative mandate

Publicis India to provide full-service responsibilities, including advertising, strategic direction & brand activation; the accoun...

 
Netflix gains 4.8 million subscribers in APAC in one year

The video-streaming service recorded a 53 per cent jump in subscribers in the third quarter, ending September

 
Beating odds in the digital age: Long or short form content?

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across...

 
The debate around TRAI's Landing Page directive in 2019

While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

 
OTHER HEADLINES
How moment marketing became a cost-effective tool in 2019

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Our idea is to build a sports community in India: Neville Bastawalla, SPN

Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Business, SPN, shares his plans to cement the network as a global...

TV9’s Nabila Jamal to join India Today

During her decade long stint, Jamal has represented News9 and TV9 on various international platforms and her stories have won much...

 
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