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Tuesday, 17'th December
Swiggy spends Rs 778 crore on advertising & marketing in FY19

This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore

 
What kept the digital world buzzing through 2019

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

 
Decoding the scope of OTT platforms for today's advertisers

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV?...

 
Google looking to strengthen agency partnership relations in India

According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due t...

 
Dettol doesn’t need celebrity faces: Pankaj Duhan, CMO, Reckitt Benckiser Health

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

 
The year that was & the year that will be: Sonali Malaviya, Essence

Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & m...

 
Tata Tea Premium takes a hyperlocal marketing approach with new campaign

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the es...

 
Coca-Cola restores global CMO role after CGO Francisco Crespo retires

By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams

 
OTHER HEADLINES
BBC Global News names Rahul Sood as Managing Director for India & South Asia

Sood joins from NDTV where he was Head of Sales & Business Development

Ted Lim steps down as Chief Creative Officer of Dentsu Aegis APAC

Lim's exit is the latest in a series of high profile departures from DAN APAC this year following a business restructure

Devika Bulchandani elevated as President, McCann North America

Bulchandani will continue to manage her responsibilities as McCann New York President

 
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