Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will...
Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 hel...
As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend nu...
The streaming giant posted total revenue of $5.245 billion, an increase of 31 per cent year-on-year
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Austr...
With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negat...
Advertising revenue stood at Rs 367 cr as against Rs 413.2 cr in Q2 last fiscal
Prior to this, Tugnait led the business division at 101india.com, a digital media site
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