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ABP
Friday, 16'th August
Digital news makes a mark in IRS 2019 Q2 report

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in v...

 
IRS 2019 Q2: Print puts up a fight with stable TR and slight fall in AIR

While consumption of news on digital platforms is on the rise, publications have shown consistency in their readership patterns

 
How TikTok is a readymade platform for targeted advertising

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user b...

 
Publicis’ Starcom and Epsilon win global media mandate of Novartis

The appointment will be effective from January 1, 2020, according to media reports

 
How Mission Mangal has been a big draw for brands

Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter c...

 
Analytics will enhance relevance of advertising to consumers: Aarti Bharadwaj

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-t...

 
OTHER HEADLINES
Truth Vs Counter Truth: Mapping the media divide on Kashmir

Post the scrapping of Article 370 in J&K, a section of media aggressively pursued the narrative of normalcy while the other showca...

ShareChat raises $100 million in funding round led by Twitter

With the latest funding, ShareChat has now raised about $224 million

Tracking birthday boy Saif Ali Khan’s endorsement journey

While ‘Sacred Games’ has made Saif a popular face in the digital world, he has endorsed a host of brands like Asian Paints, Limca,...

 
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