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Monday, 9'th December
Why is Netflix betting big on India?

Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards I...

 
How Mindshare is lending a 'Voice' to brands for reaching media dark areas

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands f...

 
Arnab Goswami elected as President of News Broadcasters Federation

Four Vice Presidents to be part of governing board - Jagi Mangat Panda, Ortel Communications; Shankar Bala, Fourth Dimension Media...

 
India to be in Top 10 global media markets despite current slowdown: Zenith Adex Forecast

The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

 
Ad with errors: An expensive mistake for Uber India?

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

 
Cleartrip clocks gross booking value of $1.5 bn and net revenue of $100 mn globally

Cleartrip's Head of Corporate Strategy, Aditya Agarwal shared that more than half the revenues for Cleartrip come from outside Ind...

 
Facebook today is a different company than it was two years ago: Ajit Mohan

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused o...

 
OTHER HEADLINES
Maharashtra Govt formation led to higher viewership for Marathi news channels

As per BARC Week 48 data, the Marathi news genre saw 37 million unique viewers as compared to the previous four weeks

Hotstar appoints Gopika Gulati as Communications & PR Lead

In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past

Our growth will not come at the expense of profitability: Ashwin Venkatraman, Furlenco

In a conversation with exchange4media, Ashwin Venkatraman, COO, Furlenco spoke about the company's initial days, brand proposition...

 
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