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Fri, 9th Aug |
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PURPOSE ONLY SKIN-DEEP?
Ahead of Cannes Lions, every year, we see a flurry of purpose-led campaigns, but are they truly embedded in the brand’s DNA? |
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This Diwali, ICICI Prudential MF promotes the benefits of investing
The campaign will be out on the company’s digital channels |
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Digitals Advertisings Beyond 2024: Transcending into the Tech-driven World of Digitals
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality a... |
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Hindustan Times’s OTTplay ropes in Tariq Malik as Business Head
Malik moves from DEN Cable where he is Vice President |
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PayPal appoints Geoff Seeley as its Chief Marketing Officer
Prior to this, Geoff Seeley was with Cash App |
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Dabur takes home 4 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 2 bronze metals across categories for their outstanding work |
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THE GENAI FACTOR
After an investment of USD 700mn. and the emergence of over 100 new companies in the GenAI vertical in the past 3 years in India,... |
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Reliance Industries' shares surge after merger deal with Disney
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business |
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