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Friday, 9'th August
WPP to set up dedicated division for PepsiCo

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive...

 
Downward revision of Pitch Madison Report attributed to drop in TV Adex, post NTO

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA c...

 
TRAI moves SC against TDSAT order on landing page

The matter is scheduled to come up for hearing today

 
How will the new Consumer Protection Bill affect celebrity endorsements?

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

 
Our vision is to build an imposing Times Square-like OOH setup in India: Aman Nanda

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any O...

 
Essence’s Kyoko Matsushita elevated as Global Chief Executive

Matsushita takes the place of Christian Juhl who was recently named the Global CEO at GroupM

 
Viacom Inc posts 6% rise in domestic ad revenue to $976 million in Q3

The total revenue for Viacom Inc, which owns MTV, Comedy Central and Nickelodeon, has also gone up to $3.36 billion from $3.24 bil...

 
OTHER HEADLINES
InterContinental Hotels Group awards WPP global public relations business

WPP will now support IHG's mainstream and upscale brands

Want to expand market coverage to reach new customers: Deepak Chhabra, Tupperware India

Chhabra, Managing Director, Tupperware India, says the company aims to have 25% market share in the next 5 years, and double the b...

60% of budget to be allocated to digital, OTT advertising: Anirban Sen, Godfrey Phillips

Sen, Business Head, Chewing and Confectionery, Godfrey Phillips India, on the new Pan Vilas Premium Elaichi ad, the brand’s market...

 
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