At the Pitch CMO Summit to be held in Chennai today, the special address will be delivered by CVL Srinivas, Country Manager, India...
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say in...
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the...
Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's ma...
The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector
The combined company will provide enhanced advertising efficacy and reach to marketers worldwide
Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team
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