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ABP
Wednesday, 4'th September
Downsizing and shutting down of media houses: What after the pink slip?

More than 1000 journalists have lost their job in the recent past. What’s next for them?

 
Dentsu Impact & Dentsu Webchutney to create integrated team to service IKEA

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainli...

 
Will the new schedule post feature of Facebook’s Creator Studio benefit brands?

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it wil...

 
Retail brands hope to beat economic slump with festive sales

Most industry heads say they are sure about the sales picking up during the festive season

 
Shemaroo takes guerrilla marketing route on OOH to reach out to audiences

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar...

 
Content, Audience & Monetization: The three pillars of OTT platforms

Karan Bedi, CEO of MX Player, talks about strategies for competition in the OTT sector

 
OTHER HEADLINES
Relaxing of FDI in single brand retail: How will it impact foreign and home-grown firms

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Bhavana Mittal appointed Head of Media & Digital at RPSG Group

Mittal moved out of Reckitt Benckiser in May

Media houses in Kerala hoping this Onam will make up for losses due to floods

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due...

 
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