The account size is estimated to be Rs 300 crore; the mandate will include ATL overall operations across the country

The digital entertainment company has said it will make use of the funds to make investments in content, technology and talent

Buzzinga, a 360-degree digital marketing agency, will be managing the brand's digital persona 

The billboards will display ETA to popular destinations along with ZEE5 show recommendations

Leo Burnett India’s Gurugram office will lead the account